PHILCO
EUTHANASIA
2348—23476/23
07–15–24
The insight:
We often get attached to our appliances. Really really attached.
And when they are close to the end, we strive to extend their lives longer than they can, to the point that we end up hating them.
That's not fair to the great times spent together.
For us, letting them go is a good way to show them that our gratitude is sincere.
And that's what this campaign is about.
The idea:
Euthanasia. That's how we asked people to let them go on time.
(please watch the film before jumping to conclusions, hahah)
Repercussions:
Of course, as it's a sensitive topic to talk about, the opinions were totally split.
As the title says, Adweek published an article destroying it. Destroying us.
But TheDrum, Bestadsontv, and many other advertising Media and Creatives around the World understood we were pushing the limits, and giving a deep message. Or maybe more than one. They loved it. And we love them.
Even when the biggest advertising media in the world doesn't like something. Who cares?
Now, please take a look and tell us what YOU think.
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Award winner in many local and international festivals (+20)