CORONA CERO SURF CAMPAIGN 2024
once the Olympics ended.
Introducing Relaxation Clause for Sponsored Athletes
Corona Cero, a premium beer from Ab Inbev, has introduced the "Corona Clause" in its sponsorship contracts, allowing athletes to take breaks without affecting their contractual agreements.
This initiative emphasizes the importance of balance between performance and well-being in sports. Surfers Gabriel Medina, Tati West, Pedro Scooby, and Chloé Calmon are the first to benefit from this new contract model. The clause enables them to relax and reconnect with nature without the pressure of competition, reflecting Corona's commitment to a lifestyle of "This is Living".