CC FIFA WC RUSSIA 2018 GLOBAL CAMPAIGN
2348—23476/23
07–15–24
Some Context:
The FIFA World Cup is about to start, and the Coca-Cola Global Campaign blends AC/DC, Jason Derulo and special score-themed packaging.
Campaign:
"Ready For" imagines Coke plant managers giving pep talks to bottles of Coke as they head out into the hands of emotional soccer fans.
"Stock Up." Baked by AC/DC's "Are You Ready," portrays fans stuck on a soda run as their team scores (ft. Jason Derulo).
Coke is also trying to bridge the online and offline worlds with the score-themed bottles and cans.
The packaging shows numerals 1-9 in an attempt to get people to post social media photos such as predicting goal totals for their team.